The ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the Association of Southeast Asian Nations (ASEAN) region as one tourist destination. This annual event involves all the tourism industry sectors of the 10 member nations of ASEAN: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam. Each year, the hosting of ATF is rotated among the member countries. ATF 2010 marks the 29th anniversary of this event since its inauguration in Malaysia in 1981. Brunei will host ATF 2010 and is all geared up to welcome over 1,600 delegates which includes 400 international buyers and 100 international media. The ATF 2010 Theme, “ASEAN: Heart of Green” will be discussed by panelists and leading experts invited to the event. 

Among the official meetings during the ATF is the ASEAN National Tourism Organisations (NTOs) Meetings. Officials of ASEAN NTOs, led by their respective Executive Heads, and representatives from China, Japan, Korea, India and Russia will hold their meeting on January 22-23, 2010.

The meeting of ASEAN+3 Tourism Ministers is scheduled to take place at the Empire Hotel, Bandar Seri Begawan on January 25,2010.

For more information on ATF, please visit www.atfbrunei.com